Hello World
OVERVIEW
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YEAR
2024
TEAM
SERVICES/ROLE
Goals & Objectives
Painpoints & Process
Outcome & Takeaways
Hello World
OVERVIEW
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YEAR
2024
TEAM
SERVICES/ROLE
Goals & Objectives
Painpoints & Process
Wireframes, UAT & Design
We developed over 100 wireframes, refined through iterative UAT and external evaluations, to finalize formatting, filtering, and hierarchy of key asset data.
This transitioned into creating 100+ high-fidelity screens, including dashboards, heatmaps, and tables, to enhance functionality for EPM and APM.
Additonally I also pushed for the Forge APM mobile app, empowering field workers with streamlined access to tasks and SOPs.
Outcome & Takeaways
WazirX
WazirX
WazirX
(Showcase)
OVERVIEW
WazirX was one of India's biggest and most successful cryptocurrency exchange platform, often credited to its India-focused operation and regional targeting market approach.
I played a pivotal role in crafting the initial User Interface (UI) for the exchange (Web and mobile) and shaping the brand identity, communication strategy, and overall aesthetics of the brand, for the initial WazirX beta that was launched in 2017.
YEAR
YEAR
YEAR
2017 - 2018
2017 - 2018
2017 - 2018
TEAM
Kinshuk Bose
Nischal Shetty
Siddarth Menon
SERVICES/ROLE
SERVICES/ROLE
SERVICES/ROLE
UI Designer
Brand Designer
Goals & Objectives
Designing for reach
Designing for reach
Designing for reach
Considerations while designing:
Regional Adaptability: Ensure the design elements and interfaces align with regional preferences and cultural nuances, fostering trust and relatability among Indian users.
Scalability: Make the design language simple easy to understand and scale. This adds to the brand being perceived as tech-oriented, fresh and fast-paced, while also denoting the symbolism of royalty and 'premiumness' among the Indian mindset.
Considerations while designing:
Regional Adaptability: Ensure the design elements and interfaces align with regional preferences and cultural nuances, fostering trust and relatability among Indian users.
Scalability: Make the design language simple easy to understand and scale. This adds to the brand being perceived as tech-oriented, fresh and fast-paced, while also denoting the symbolism of royalty and 'premiumness' among the Indian mindset.
The linear visual language that denotes
Goals & Objectives
My Role
Pain-points:
Cultural Relevance: Balancing modern, tech-forward design with familiar, India-specific aesthetics. While also making the concept on crypto feel energised and youth forward, targeting young invertors.
Scalability: Ensuring the design adapts to new features and user growth without complexity.
Accessibility: Supporting low-end devices and slow networks common in India.
Painpoints & Process
MY ROLE
MY ROLE
Pain-points:
Cultural Relevance: Balancing modern, tech-forward design with familiar, India-specific aesthetics. While also making the concept on crypto feel energised and youth forward, targeting young invertors.
Scalability: Ensuring the design adapts to new features and user growth without complexity.
Accessibility: Supporting low-end devices and slow networks common in India.
Outcome & Takeaways
OUTCOMES
OUTCOMES
OUTCOMES
WazirX, launched in 2018, rapidly emerged as India's leading cryptocurrency exchange with over :
16 million users and
350+ listed cryptos and a
total of $40,000 daily trading volume and an
estimated value of $480 Million.
WazirX, launched in 2018, rapidly emerged as India's leading cryptocurrency exchange with over :
16 million users and
350+ listed cryptos and a
total of $40,000 daily trading volume and an
estimated value of $480 Million.
WazirX, launched in 2018, rapidly emerged as India's leading cryptocurrency exchange with over :
16 million users and
350+ listed cryptos and a
total of $40,000 daily trading volume and an estimated value of $480 Million.
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OUTCOMES
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Interested in the case study?
Check out the live version here.
Interested in the entire case study? Lets connect.
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