Hello World
OVERVIEW
Purpose is a global social impact agency that creates campaigns, strategies, and movements to drive meaningful change on critical issues like climate action, health, and equity.
The team approached me to spearhead their new digital transformation effort which included a revamped website, digital strategy, project case study showcases and pitch proposals.
TEAM
Gabrielle Choo
Samya Ghosh
Kinshuk Bose
Diego Justino
Two Marias
Ravneet Bains
Clare Dimmock
User Experience
User Interface Design
Web Design
Digital Strategy
Goals & Objectives
The Purpose team underwent a rebranding to refine their visual design system and stand out in the competitive social impact sector. I contributed by shaping the visual language and implementing it across digital touchpoints. Here were the key objectives of the exercise:
Showcase Impact: Highlight Purpose's campaigns, strategies, and projects with compelling visuals and detailed case study showcases to effectively communicate the breadth and depth of their social impact work.
Enhance Engagement: Design an intuitive and visually engaging interface.
Reinforce Brand Identity: Reinforce Purpose's rebranding efforts by ensuring the website reflects their updated visual language, celebrates the diversity of their team, and positions them as leaders in the competitive social impact sector.
